What is Fair Sailing?

Fair Sailing advocates for cruise tourism practices that prioritize the interests of residents, local businesses, and the environment of Victoria and its cruise terminal’s host neighbourhood, James Bay.

We seek to maximize economic benefits to local businesses while minimizing the negative social, health, and environmental impacts from the annual arrival of over 300 cruise ships carrying almost one million passengers, overwhelming the resident population.

An Analysis of the 2026 Cruise Season - James Bay Neighbourhood Association [credit: JBNA, used with permission]

What does ‘Fair Sailing’ mean?

‘Fair Sailing’ is a fundamental rule of sailing based on the principles of good sportsmanship and fair play.

We adopted Fair Sailing to represent our expectation of cruise tourism practices in our residential neighbourhood. We advocate for the interests of residents, businesses, and the environment of Victoria, Canada's highest volume cruise port-of-call.

Who is Fair Sailing?

Fair Sailing started as an initiative of the James Bay Neighbourhood Association (JBNA) in the spring of 2021 as part of their commitment to protect the local environment. In 2023, Fair Sailing became an independent volunteer initiative separate from JBNA. Fair Sailing registered as a not-for-profit society in 2024 and is operated by a group of local volunteers.  Fair Sailing is a member of the Global Cruise Activist Network (GCAN).

Why are you doing this now?

James Bay has been advocating for more responsible cruise tourism practices since 2006. Issues of emissions, noise, traffic and overtourism have only gotten worse - it’s past time for genuine action.

Do you want to ban cruise ships?

James Bay residents are overwhelmed by the unrestricted growth of cruise ship tourism into our neighbourhood. We want a sensible plan that allows for sustainable and responsible cruise ship tourism in Victoria while respecting local residents.

Is the Victoria City Council aware of the problems caused by cruise tourism?

Yes, current and previous City Councils are well aware. Both JBNA and GVHA presented their views to Councillors in December, 2019. See the video for presentations and comments by Mayor and Councillors. JBNA presents to council at cruise workshop

GVHA provides annual member agency reports to the City and their other member agencies. The latest update to Victoria City Committee of the Whole was provided on January 29, 2026.